Seed to Shelf: Marketing for Sustainability

Overview

At Seed to Shelf, we believe any chance to bring products to consumers with an aim towards sustainability is a gift to our collective future. That’s why we are committed to those companies who want to turn a sustainable "seed" into a product for our "shelves".

In addition to branded product companies, we work with sustainable agriculture projects that will benefit our food system in a significant way. We have been fortunate to work with a variety of certification programs whose aim is to improve consumer awareness of the efforts of farmers and provide a premium back to those who protect our earth.

Finally, we feel that our "seeds" are the young people who will discover the truth about our food system and nurture it back to health. For this reason, we take every opportunity to facilitate learning, inspire and mentor students towards our industry.

Mission

To cultivate the "seeds" of a sustainable food system for our earth and her people.

Cynthia Barstow President, Seed to Shelf: Marketing for Sustainability

Cynthia Barstow, President of Seed to Shelf, provides an unparalleled familiarity with natural products consumer behavior and category growth. Cynthia is author of The Eco-Foods Guide and adjunct faculty at the University of Massachusetts where she teaches food and natural products marketing. She is a frequent speaker and writer for industry publications including The Natural Foods Merchandiser. She is currently on the board of Protected Harvest and the Biodynamic Farmland Conservation Trust.

Strategic Design Partner

Dan Mishkind, Principal Pure Design Co.
Pure Design Co. is an award-winning lead branding and packaging design agency for the natural products industry. Dan founded Pure Design Co. in 1999 in an effort to marry his two passions — packaging design and natural products. Prior to establishing the agency, Dan was design director for New Age Journal (now Body & Soul) and The Walt Disney Co.’s FamilyFun. He is a frequent writer and speaker.