Overview
At Seed to Shelf, we believe any chance to bring products to consumers with an aim towards sustainability is a gift to our collective future. That’s why we are committed to those companies who want to turn a sustainable “seed” into a product for our “shelves”.
In addition to branded product companies, we work with sustainable agriculture projects that will benefit our food system in a significant way. We have been fortunate to work with a variety of certification programs whose aim is to improve consumer awareness of the efforts of farmers and provide a premium back to those who protect our earth.
Finally, we feel that our “seeds” are the young people who will discover the truth about our food system and nurture it back to health. For this reason, we take every opportunity to facilitate learning, inspire and mentor students towards our industry.
Mission
To cultivate the “seeds” of a sustainable food system for our earth and her people.
Cynthia Barstow - President, Seed to Shelf: Marketing for Sustainability
Cynthia Barstow, President of Seed to Shelf, provides an unparalleled familiarity with natural products consumer behavior and category growth. Cynthia is author of The Eco-Foods Guide and adjunct faculty at the University of Massachusetts Isenberg School of Management where she teaches consumer behavior and marketing fundamentals. Other courses include sustainability marketing, applied marketing for the green industry and food marketing. She is a frequent speaker.
Gabrielle DeAngelis - Marketing Associate, Seed to Shelf: Marketing for sustainability
Gabrielle DeAngelis, Marketing Associate for Seed to Shelf, works on a variety of projects with Cynthia while attending the Isenberg School of Management’s BBA program for marketing. Gabrielle joined the Seed to Shelf team in January 2010 while contributing as an active member in the UMass Women in Business Society. This past summer (2011), she did extensive field marketing for Honest Tea.
As marketers turn to social media to communicate about their brands, Seed to Shelf recognizes the need for effective strategy. To best serve the needs of our natural and organic clients, we are bringing together three dynamic talents: Seed to Shelf, Marketing by Design and Firelight Labs. Our new product, “Social Media Strategies” will provide experienced marketing strategy targeted to the organic and natural consumer, combined with some of the very best design work in the natural products industry (Stonyfield Yogurt and Vitasoy), and supported by the technology expertise of a young web application start-up company in Cambridge (New York Times and Wild Oats). “Social Media Strategies” can help you launch a program or take the day-to-day responsibility of communicating your brand.
Seed to Shelf Services
- Social Media Strategy
- Industry Analysis
- Consumer Behavior
- Category Reviews
- Competitive Audits
- Product Benchmarking
- Private Label Analysis
- Strategic Planning
- Marketing Strategies
- Positioning Strategy
- Brand Development
- Packaging Analysis
- Marketing Plans
- Follow - Up Metrics